Brand choice framework for drugs

dc.contributor.guide	Vivekanand
dc.coverage.spatial	Management
dc.creator.researcher	Smitha Sarma Ranganathan
dc.date.accessioned	2017-12-27T10:23:27Z
dc.date.available	2017-12-27T10:23:27Z
dc.date.awarded	31/08/2017
dc.date.completed	10/08/2017
dc.date.registered	07/09/2013
dc.description.abstract	The Pharmaceutical market is distinctive in the sense that physicians are the most newlinepowerful decision makers in terms of treatment and wield significant power over prescription choices. Hence, marketers promote their products directly to physicians to facilitate favourable newlineprescription generation by them. newline
dc.description.note	References 210 - 237p.
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	291p.
dc.identifier.uri	http://hdl.handle.net/10603/184923
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Bengaluru
dc.publisher.university	Jain University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Anti Hypertensive
dc.subject.keyword	Drugs
dc.title	Brand choice framework for drugs
dc.title.alternative	Assessing prescription behaviour among physicians for anti hypertensive brands
dc.type.degree	Ph.D.