A study on the impact of celebrity endorsed advertisements on the buying behaviour of consumers in salem district with reference to fmcg products

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01_title.pdf (129.14 KB)

02_certificate.pdf (161.61 KB)

03_preliminary pages.pdf (1.95 MB)

04_chapter 1.pdf (8.1 MB)

05_chapter 2.pdf (2.99 MB)

Abstract

newline

URI

http://hdl.handle.net/10603/240040

Collections

Department of Commerce