New Media Impact on Urban India With Special Reference to Delhi

Abstract

History reveals that all major changes in the society have been due to major changes in medium of communication. Be it the evolution of newline17 newlinecommunication process of mankind from spoken to written mode or emergence of printing facility which pioneered many revolutions, or be it the advent of electronic form of Media i.e. TV or Radio. All have catalyzed changes in society. Now, in this era also new media technologies like social-media are not only making world a global village but casting tremendous impact on various spheres of society, be it political, elections, governance, economics, on traditional media, ecology, legal, or on individual. The effect being caused is tremendous and far reaching, it is not only bringing change in our society but impacting various other spheres of society, be it individual relationships, market shift from traditional to digital, value system, making non hierarchical system, peer-to-peer following, piracy and every other related thing. With these tremendous changes happening there is a requirement to study the impact of this new-media enabled social-media, therefore, this research work would focus on understanding the social media and the impact caused by it on various spheres of society. This attempt would make us understand the future of New Media and social-media better. We know that New media is constantly changing and evolving and relatively little research has been conducted on its impact on our society. In brief my study would help us understand the impact of new media on society. This study will not only help other researchers studying new media but will pave the way for future studies. The thesis is organized in five chapters: Introduction and Literature Review, Delhi; A Brief Introduction, Research Design and Methodology, Data Analysis and Results, and last chapter is Conclusion and Suggestions. The Conclusion chapter is followed by Bibliography, Appendix and the References. 1.1.1 New Media Explanations and Definitions newlineTalking about concept of New Media, it is a relatively new term