A Study on the Impact of Digital Marketing Communication on Fast Moving Consumer Goods Purchase Decision Process in Kerala

dc.contributor.guide	Gopakumar, B
dc.coverage.spatial
dc.creator.researcher	Sandhya, K
dc.date.accessioned	2024-06-25T13:01:57Z
dc.date.available	2024-06-25T13:01:57Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/573303
dc.language	English
dc.publisher.institution	Sanatana Dharma College Alappuzha
dc.publisher.place	Thiruvananthapuram
dc.publisher.university	University of Kerala
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	A Study on the Impact of Digital Marketing Communication on Fast Moving Consumer Goods Purchase Decision Process in Kerala
dc.title.alternative
dc.type.degree	Ph.D.