A study on consumer satisfaction towards artificial gold ornaments in ariyalur district

Abstract

Jewelry is one of the most ancient and enduring forms of personal newlineexpression and ornamentation. Necklaces, rings, earrings, and bracelets are some newlineof the most common types of jewelry. Jewelry made from precious metals and newlinegemstones falls within the personal luxury goods but fashion jewelry or imitation newlinejewelry is typically made from inexpensive materials (Market Watch, 2019). newlineThe imitation jewelry effect resembles the precious metal like gold, newlinediamond, silver and platinum jewelry and people often call such imitation jewelry newlineas fashion jewelry (Krijger, 2015). Imitation jewelry has been made of cut and newlineuncut stones, plastic beads, cast iron, brass, nickel and other attractive materials newline(Sabbir, Hossain, and Nomi, 2017). Globally, demand for imitation jewelry is newlineincreasing due to increasing cost of buying gemstones, diamonds, and solid gold newlineand consumers are purchasing imitation jewelry to strike a balance between newlinelooking fashionable and maintaining budgets. newline