Creative strategizing of advertising appeals for sustained advertising campaign effects a study of selected indian advertising campaigns

dc.contributor.guide	Gupta, Deepmala
dc.coverage.spatial
dc.creator.researcher	Sevlani, Swati
dc.date.accessioned	2024-06-11T09:47:22Z
dc.date.available	2024-06-11T09:47:22Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered	2018
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/570645
dc.language	English
dc.publisher.institution	School of Journalism and Mass Communication
dc.publisher.place	Rewati
dc.publisher.university	Renaissance University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Communication
dc.subject.keyword	Social Sciences
dc.subject.keyword	Social Sciences General
dc.title	Creative strategizing of advertising appeals for sustained advertising campaign effects a study of selected indian advertising campaigns
dc.title.alternative
dc.type.degree	Ph.D.