Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables

dc.contributor.guide	Suresh V.N
dc.coverage.spatial	Commerce
dc.creator.researcher	Madhusoodanan Kartha N.V
dc.date.accessioned	2020-02-03T07:03:36Z
dc.date.available	2020-02-03T07:03:36Z
dc.date.awarded	17/08/2019
dc.date.completed	02/11/2018
dc.date.registered	02/06/2012
dc.description.abstract	newline
dc.description.note	Bibliography p298-304 Appendices 305-314
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	XX,314
dc.identifier.uri	http://hdl.handle.net/10603/273506
dc.language	English
dc.publisher.institution	Bharata Mata College
dc.publisher.place	Kottayam
dc.publisher.university	Mahatma Gandhi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Building brand equity
dc.subject.keyword	Consumer goods
dc.subject.keyword	Visual media advertisement
dc.title	Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables
dc.title.alternative
dc.type.degree	Ph.D.