A study on the influence of integrated marketing Communication on consumer decision making Process towards malted health drinks

dc.contributor.guide	SANTHI N
dc.coverage.spatial
dc.creator.researcher	KALAIVANI M
dc.date.accessioned	2020-07-24T05:56:05Z
dc.date.available	2020-07-24T05:56:05Z
dc.date.awarded
dc.date.completed	2018
dc.date.registered	1/07/2013
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/292551
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Coimbatore
dc.publisher.university	Bharathiar University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.title	A study on the influence of integrated marketing Communication on consumer decision making Process towards malted health drinks
dc.title.alternative
dc.type.degree	Ph.D.