Impact of advertising on consumer behavior with special reference to selected consumer durables

dc.contributor.guide	Reddy,L. Venugopal
dc.coverage.spatial	Sri Krishnadevaraya Institute of Management
dc.creator.researcher	Raj,B. R. Megha
dc.date.accessioned	2015-12-18T10:06:38Z
dc.date.available	2015-12-18T10:06:38Z
dc.date.awarded	n.d.
dc.date.completed	31/03/1998
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	xvii, 317p.
dc.identifier.uri	http://hdl.handle.net/10603/62967
dc.language	English
dc.publisher.institution	Sri Krishnadevaraya Institute of Management
dc.publisher.place	Anantapur
dc.publisher.university	Sri Krishnadevaraya University
dc.relation	Reference available at chapters
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertising
dc.subject.keyword	Consumer
dc.subject.keyword	Economic
dc.subject.keyword	Social
dc.subject.keyword	Marketing
dc.title	Impact of advertising on consumer behavior with special reference to selected consumer durables
dc.title.alternative
dc.type.degree	Ph.D.