Study on The Different Products Marketing Challenges in Urban Andrural Areas of Delhi and NCR

Abstract

This comprehensive research encompasses several aspects of retail marketing as a discipline of management studies and primarily focusses upon the functioning of retail markets and the various strategies used by the retail markets in understanding and selling the goods ultimately to the buyers. The study is confined only to products and not services and therefore, the thesis talks only about the various strategies and tools used by the retail marketers in selling their products to the buyers. The study focusses upon six crucial things namely; concept of retail marketing, challenges of retail marketing in rural regions, privileges of retail marketing in rural regions, challenges of retail marketing in urban regions, privileges of retail marketing in urban regions and finally a thorough comparison between retail marketing in rural and urban regions. newlineRetail marketing is a discipline falling under the umbrella of marketing management and comprises of all set of activities which a retail marketer undertakes to identify the needs of the customers and finally satisfying those needs in the best manner possible along with generating revenue for himself. Retail marketing is a tool which offers several opportunities for markers but at the same time poses several challenges for them as well; these opportunities and challenges depend upon several factors such as territories of operation, government rules and regulations, logistics etc. This study focusses primarily upon the territorial factors which a retailer undertakes in marketing his goods and services, the territories selected for the study are rural and urban regions of Delhi and National Capital Region. newline