A study of effectiveness of advertising appeals and executional styles in service advertising in generating desired customer responses in India

dc.contributor.guide	Gupta, Rajiv
dc.coverage.spatial	Management
dc.creator.researcher	Naidu, Aditi
dc.date.accessioned	2019-03-27T06:38:25Z
dc.date.available	2019-03-27T06:38:25Z
dc.date.awarded	n.d.
dc.date.completed	2016
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	vii, 272p.
dc.identifier.uri	http://hdl.handle.net/10603/235241
dc.language	English
dc.publisher.institution	Institute of Management Studies
dc.publisher.place	Indore
dc.publisher.university	Devi Ahilya Vishwavidyalaya
dc.relation	224-245
dc.rights	university
dc.source.university	University
dc.subject.keyword	AdvertisingAppeals
dc.subject.keyword	DesiredCustomer
dc.subject.keyword	ExecutionalStyles
dc.subject.keyword	Methodology
dc.subject.keyword	Tellis
dc.title	A study of effectiveness of advertising appeals and executional styles in service advertising in generating desired customer responses in India
dc.title.alternative
dc.type.degree	Ph.D.