Impact of new Media on Consumer Behavior a study of The factors influencing online shopping

Abstract

Cybernetics changed the course of life across the world opening a magic box full of surprises. It pervaded all fields and changed the life style besides the psycho graphic profiles. newlineThe advent of computers and up-gradation from lap and palm technologies gave a fillip to the information explosion. As said before, its tentacles spread wide across and invaded the human activities that earlier involved sheer labour. The electronic possibilities included newlinemarketing which till then was a physical exercise. The consumers thronged the malls, shop etc. to purchase. The choices were limited to them. Though many a time they could not find or choose exactly what they wanted, they had to contend with what they got. The New Media Technology for it opened new vistas like online shopping and numerous shopping sites emerged. This development took the shoppers by surprise as purchase could be done by the click of the mouse or a button. Consumers though initially were a little suspicious about the authenticity of these online shopping sites; gradually they developed faith in them. The online sites also worked on rust and confidence building. The consumers newlinewere quick to understand the virtues of online marketing. The choices, competitive pricing, safe and quick delivery, provision to return the product in the event of a damage/not upto the level etc have supported for the growth of the industry. newlineThe study has shown that there is interplay of marketing factors consumer factors and newlinetechnical factors which ultimately impact on consumer behaviour resulting purchasing newlinedecision however the purchase decision is determine by the product level of satisfaction and newlinepost purchase behavior. It needs to be remembered that can also be declined .this gap between arriving at decision and not going for a purchase requires feedback from such consumers this feedback will be useful for modifying the marketing strategies. newline