Environmental initiatives reputation and financial performance an empirical study of corporate India

Abstract

This study examines the relationship between Environmental Initiatives, Corporate Reputation, and Financial Performance. An Environmental Initiatives Index was developed using thematic analysis and the Analytic Hierarchy Process (AHP). Seven key themes in Environmental Initiatives and five proxies of Corporate Reputation were identified to construct the index and calculate respective scores. The sample comprises the top and bottom 100 companies listed on the SandP BSE 500 index, final sample size of 142 companies. Data were collected for a period of five years, from 2015 to 2019. Environmental initiative data was analysed using text mining using NVIVO software. Expert insights were gathered through AHP analysis involving 78 professionals from both industry and academia. The findings provide strategic insights into how Corporate Environmental Initiatives and Corporate Reputation are related and impact the financial performance of companies, offering valuable insights for stakeholders and policymakers. newline