The influence of context on mobile payment technologys usage continuance and role in sustainable development

Abstract

India as a nation was traditionally cash centric and had historically been low on mobile payment adoption even in comparison to other developing economies Dasgupta Paul and Fuloria 2011 The heavy cash dependence of India changed when the government announced its demonetization scheme in November 2016 invalidating 86 percent banknotes in circulation and creating a policy shock for the nation Chakravorti 2017 This cash shortage 8215 pushed 8216 users to rapidly adopt mobile payments and other digital options as an alternative to cash and sustain their daily transactions The sudden rise of mobile payment usage during demonetization and subsequent uneven but increasing trajectory is reported by RBI RBI Database 2019 The uneven growth can be attributed to various events occurring subsequently around the same time frame like price drop Internet data cost by the service provider Reliance Jio discounts and cashback offers by mobile payment companies and regulations for customers In this thesis we study how these events impacted mobile payment usage as they evolved into facilitators or barriers newline newline