Organizational communication In Corporate restructuring: a Metaphorical Analysis of Downsizing Organizations
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Abstract
Many organizations have been forced to adopt major restructuring and
newlinedownsizings that bring them into better alignment with their environment
newlineCommunication process is fundamental to the mange implementation process and
newlineunderstanding its role is central to the management of change Metaphors are being
newlineincreasingly used in organizational studies for diagnosis and as a vehicfe for change
newlineIn organizational transformation metaphors can prove useful to achieve the
newlinechallenging accomplishment of changing beliefs and collective assumptions through
newlineestablishing in employees a different mechanism for interpretation of events