Challenges Before Indian Exporters of Granite Industry With Specific References to USA Markets

Abstract

SUMMARY OF THE THESIS newlineIndia is rich with several types of metallic and non-metallic minerals. Granite is one of the Minor Mineral declared by the government. India is rich with huge reservoir of various qualities and colours of granite. In fact, around 30 % of world production of granite happens in India. Yet little is known about this stone. Within and outside India, there is a great demand for this building stone both for interior decoration and exterior use. The use of this stone is considered very trendy and fashionable for various construction purposes. All around the world architects are using it more and more. Due to its durability and aesthetic looks it is favoured for various purposes. Thus there is a continuous rise in its demand. newlineAs India is one of its main producing nations, is looked as a favourite destination for buying granite. After Brazil, India is producing maximum quantity and varieties of granite. As a nation India produces enough to fulfil its domestic demand. In fact due to its demand in global market, India is one of the major exporting nations of granite. There are lot of colours of India granite like Jet Black, Galaxy black etc which commands tremendous demand in the international market. For these colours India enjoys a kind of monopoly. With significant demand and production it is a very important sector that can be explored for international trade. But unfortunately not much is covered about such a potential sector. There is a great dearth of any type of concrete academic research focused upon this segment. Limited information is available on some government sites about the production etc. newlineAs maximum of Indian granite is exported to USA, this study tries to understand the various challenges that Indian exporters faces in the USA markets. Lot of granite is exported to China but China is not the final buyers. They in fact are the rival nation. China buys from all over the world finishes it and sells everywhere. While USA is a final buyer destination for Indian granite. To the study focus