Customer based brand equity among personal care products A study with reference to Chennai city

dc.contributor.guide	Venkataramanan D
dc.coverage.spatial	Commerce
dc.creator.researcher	Gnanakumari V
dc.date.accessioned	2017-11-24T11:43:53Z
dc.date.available	2017-11-24T11:43:53Z
dc.date.awarded	n.d.
dc.date.completed	2006
dc.date.registered	n.d.
dc.description.abstract	Customer based brand equity among personal care products A study with reference to chennai city
dc.format.accompanyingmaterial	DVD
dc.identifier.uri	http://hdl.handle.net/10603/183074
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.rights	university
dc.source.university	University
dc.title	Customer based brand equity among personal care products A study with reference to Chennai city
dc.type.degree	Ph.D.