A comparative analysis of promotional strategies of major e commerce players in India

dc.contributor.guide	Gayathri, H.
dc.coverage.spatial
dc.creator.researcher	Jamnani, Ajay B.
dc.date.accessioned	2022-01-28T11:37:29Z
dc.date.available	2022-01-28T11:37:29Z
dc.date.awarded
dc.date.completed	2021
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/358551
dc.language	English
dc.publisher.institution	Department of Management Science
dc.publisher.place	Mysore
dc.publisher.university	University of Mysore
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	E-Commerce
dc.subject.keyword	Ecommerce Promotional Strategy
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Online Shopping
dc.subject.keyword	Promotion
dc.subject.keyword	Sales Promotion
dc.subject.keyword	Social Sciences
dc.title	A comparative analysis of promotional strategies of major e commerce players in India
dc.title.alternative
dc.type.degree	Ph.D.