Indian family small medium enterprises in international markets resource based view market orientation and degree of internationalisation

Abstract

The current thesis introduces the topic of internationalisation of family small medium enterprises (FSMEs) with a focus on Resource Based View and Marketing Orientation. The thesis presents the background of the research followed by discussing the need, significance and objectives of the study. The establishment of the theoretical genesis of the family business, international business and marketing theories are later presented in subsequent sections of the thesis. These sections include discussion on key research fields where the current study is contributing and is positioned. The thesis also discussed in detail about Indian business study, Indian business culture and working of Indian SMEs. The thesis also discussed how FSMEs works and what are the different challenges faced by Indian SMEs. The thesis also emphasized on discussing the international business area of literature along by discussing various internationalisation theories and approaches with a critical assessment. In the current thesis, the existing literature on family business including articles on family business definitions, family business theories, family business analytical tools and techniques, and family business internationalisation were discussed in detail. Further the thesis provides the description of the findings and discussion of the results achieved through data analysis. The thesis details the tested empirical linkages between identified variables, followed by a discussion of major findings. The thesis later highlights the logical conclusion from the findings of the study. It provides various managerial and policy implications for the small and medium family businesses involved in international activities. The thesis concludes by providing the direction for the future research and the limitations of the study. newline