The Implications of Social Media on Purchase Intentions of Generation Z with Special Reference to Branded Fashion Apparel

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dc.contributor.guidePadiya, Jasmin
dc.coverage.spatial
dc.creator.researcherBurse, Sagar
dc.date.accessioned2024-10-25T12:16:10Z
dc.date.available2024-10-25T12:16:10Z
dc.date.awarded2025
dc.date.completed2024
dc.date.registered2020
dc.description.note
dc.format.accompanyingmaterialDVD
dc.format.dimensions
dc.format.extent
dc.identifier.urihttp://hdl.handle.net/10603/597965
dc.languageEnglish
dc.publisher.institutionDepartment of Management
dc.publisher.placeAhmedabad
dc.publisher.universityGLS University
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordAttitude towards Social media marketing activities (ATSMA)
dc.subject.keywordGeneration Z
dc.subject.keywordSocial media
dc.titleThe Implications of Social Media on Purchase Intentions of Generation Z with Special Reference to Branded Fashion Apparel
dc.title.alternative
dc.type.degreePh.D.

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