Gamification in Digital Marketing Platforms  A Study of Attitudes and Intentions of Users

dc.contributor.guide	Sujesh C P
dc.coverage.spatial
dc.creator.researcher	Swathi Mohanan P K
dc.date.accessioned	2026-02-02T05:14:14Z
dc.date.available	2026-02-02T05:14:14Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2019
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid	0000-0001-5984-4652
dc.identifier.uri	http://hdl.handle.net/10603/691269
dc.language	English
dc.publisher.institution	Govt. College Madapally
dc.publisher.place	Kozhikode
dc.publisher.university	University of Calicut
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Gamification in Digital Marketing Platforms A Study of Attitudes and Intentions of Users
dc.title.alternative
dc.type.degree	Ph.D.