Impact of order of presentation and prominent presentation of brand and attribute on consumers willingness to pay

dc.contributor.guide	Sahay, Arvind ; Vohra, Neharika ; Divya, Aruna T.
dc.coverage.spatial
dc.creator.researcher	Narayana, Priya
dc.date.accessioned	2024-10-28T09:37:20Z
dc.date.available	2024-10-28T09:37:20Z
dc.date.awarded	2020
dc.date.completed	2020
dc.date.registered
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	viii, 147 p.
dc.identifier.uri	http://hdl.handle.net/10603/598250
dc.language	English
dc.publisher.institution	Marketing
dc.publisher.place	Ahmedabad
dc.publisher.university	Indian Institute of Management Ahmedabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand
dc.subject.keyword	Consumers willingness to pay
dc.subject.keyword	Product attribute
dc.subject.keyword	WTP
dc.title	Impact of order of presentation and prominent presentation of brand and attribute on consumers willingness to pay
dc.title.alternative
dc.type.degree	Ph.D.