Study of consumer attitude and behavioral intentions towards cause related marketing campaigns

Simple item page
dc.contributor.guideHanda, Meenakshi and Sharma, Amit
dc.coverage.spatial
dc.creator.researcherGupta, Shruti
dc.date.accessioned2025-11-04T11:14:56Z
dc.date.available2025-11-04T11:14:56Z
dc.date.awarded2025
dc.date.completed2025
dc.date.registered2015
dc.description.abstractAbstract newline
dc.description.note
dc.format.accompanyingmaterialCD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.urihttp://hdl.handle.net/10603/671294
dc.languageEnglish
dc.publisher.institutionUniversity School of Management Studies
dc.publisher.placeDelhi
dc.publisher.universityGuru Gobind Singh Indraprastha University
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordBusiness
dc.subject.keywordEconomics and Business
dc.subject.keywordSocial Sciences
dc.titleStudy of consumer attitude and behavioral intentions towards cause related marketing campaigns
dc.title.alternative
dc.type.degreePh.D.

Files

Original bundle

Now showing 1 - 3 of 3
Thumbnail Image
Name:
80_recommendation.pdf
Size:
1.08 MB
Format:
Adobe Portable Document Format
Description:
Attached File
Download
Thumbnail Image
Name:
90_plag report.pdf
Size:
241.78 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
ph.d. thesis of shruti gupta.pdf
Size:
3.69 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.79 KB
Format:
Plain Text
Description:
Download

Collections

University School of Management Studies