Impression Of Search Engine Optimization On Virtual Marketing

Abstract

ABSTRACT newlineGlobally, virtual marketing is the backbone of e-commerce activities. This study explores how search engine optimization and search engine marketing play a role in that process. In terms of searching for potential links, SEO has become increasingly important as a tool. As the internet has grown, more websites are being formed every day. Every website wants to rank highly in search results, here SEO comes into play. Through organic search results, SEO improves web page ranking, traffic quality, and quantity. Unlike SEM, which is a paid version of SEO, SEO is performed using various algorithms for free. newlineThis study is associated with SEO technologies and their impact on the industry along with virtual marketing. To carry out this study quantitative approach is followed where a structured questionnaire is distributed to different users to survey their opinion regarding the aspect of SEO and virtual marketing. Data Analysis was performed in four sections (I) Demographic (II) General factor (III) Hypothesis (IV) Opinion Data. 300 respondents participated in this survey from 2020 to 2022. newlineAfter a thorough scanning demographic data shows responders who are in any profession and educated, have good participation in this survey. Most of these responders belong to the urban residential area. The best part is that respondents from all age groups participated, but the ratio of women to men was very low. By General Factor Analysis, 94% of the respondents are frequently online on their social media accounts. Social media advertisements provide a variety of products and services to respondents, including discounts, convenience, availability, fast delivery, and other advantages. As per opinion data analysis, a large percentage of respondents believe that social media is a good online marketing tool and they are also satisfied with the available information. Most of the respondents believe that a wide range of products is easily available on social media platforms which help in making their purchasing decision. These resp