An Analytical Study for the Factors Underlying Customers Brand Love Leading to Their Purchase Intention for Hypermarket Brands Using Multivariate Techniques

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dc.contributor.guideBajpai, Naval
dc.coverage.spatial
dc.creator.researcherSingh, Deependra
dc.date.accessioned2023-01-12T11:35:10Z
dc.date.available2023-01-12T11:35:10Z
dc.date.awarded2022
dc.date.completed2021
dc.date.registered2017
dc.description.abstractCustomer brand love is an evolving concept under the domain of customer-brand relationship. Previous research studies analysed the concept of brand love in several prominent sectors like luxury brands fashion brands online shopping brands hotel service brands etc. However there is a scope to understand the insights related to customer brand love in the context of hypermarket brands in India. In the view of the growth of hypermarket brands in India it is relevant to analyse the dimensions of customer-brand love towards hypermarket brands. The purpose of the present research work is to exhibit noteworthy information about customer-brand love based on its antecedents moderators and consequence for hypermarket brands through empirical approaches.
dc.description.note
dc.format.accompanyingmaterialNone
dc.format.dimensions27.5X21.2
dc.format.extentxv,298p.
dc.identifier.urihttp://hdl.handle.net/10603/444198
dc.languageEnglish
dc.publisher.institutionDepartment of Management Studies
dc.publisher.placeGwalior
dc.publisher.universityAtal Bihari Vajpayee Indian Institute of Information Technology and Management
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.titleAn Analytical Study for the Factors Underlying Customers Brand Love Leading to Their Purchase Intention for Hypermarket Brands Using Multivariate Techniques
dc.title.alternative
dc.type.degreePh.D.

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