Survey of public attitudes towards advertising _ a qualitative study of viewers reactions perceptions and evaluations

dc.contributor.guide	Kumar, Suresh
dc.coverage.spatial	Management
dc.creator.researcher	Thakur, Gurdev Singh
dc.date.accessioned	2016-11-24T08:49:52Z
dc.date.available	2016-11-24T08:49:52Z
dc.date.awarded	n.d.
dc.date.completed	2003
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. xix-xxiii
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	ii, 167p, xxiii
dc.identifier.uri	http://hdl.handle.net/10603/122231
dc.language	English
dc.publisher.institution	Institute of Management Studies
dc.publisher.place	Shimla
dc.publisher.university	Himachal Pradesh University
dc.relation	No. of references 90
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertising, Public attitudes, Viewers reactions, Media exposure, Budgeting
dc.title	Survey of public attitudes towards advertising _ a qualitative study of viewers reactions perceptions and evaluations
dc.title.alternative	-
dc.type.degree	Ph.D.