Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions
| dc.contributor.guide | Janardhanan, V K | en_US |
| dc.coverage.spatial | Commerce | en_US |
| dc.creator.researcher | Kalidas, M G | en_US |
| dc.date.accessioned | 2014-07-21T07:52:51Z | |
| dc.date.available | 2014-07-21T07:52:51Z | |
| dc.date.awarded | n.d. | en_US |
| dc.date.completed | 15/09/2007 | en_US |
| dc.date.issued | 2014-07-21 | |
| dc.date.registered | n.d. | en_US |
| dc.description.abstract | newline None | en_US |
| dc.description.note | Bibliography p.312-324, Appendix p.325-343 | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.format.extent | xv,343p. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10603/20950 | |
| dc.language | English | en_US |
| dc.publisher.institution | Department of Commerce and Management Studies | en_US |
| dc.publisher.place | Kozhikode | en_US |
| dc.publisher.university | University of Calicut | en_US |
| dc.rights | university | en_US |
| dc.source.university | University | en_US |
| dc.subject.keyword | Banks in Kerala | en_US |
| dc.subject.keyword | Commerce | en_US |
| dc.subject.keyword | Financial services marketing | en_US |
| dc.subject.keyword | Marketing practice | en_US |
| dc.title | Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions | en_US |
| dc.type.degree | Ph.D. | en_US |
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