Evolution of organized retailing in India: a study of Apparel Industry

Abstract

The study aims to explore the patterns and trends of apparel retail evolution in India. An attempt is made to study in depth the factors influencing the evolution and growth of apparel retail firms in India. Such factors include both external factors and organizational factors. The study attempts to find the similarities and differences in the evolution and growth of apparel retail firms in India and those firms abroad and study if apparel retailing in India is dependent upon any factors that have impacted the evolution and growth of firms abroad through a comparative analysis. The broad objectives of the study are to study the evolutionary patterns and trends of apparel retailing in India, to study the strategies adopted by the apparel retail firms in India and abroad and make a comparative analysis to understand the commonalities and differences and to identify the regional and geographic influences governing the apparel retail evolution and growth in India. The objectives of the study, however, are listed in the chapter on Methodology. This thesis is organized into seven chapters. The first chapter provides an introduction to the study, which includes the background, need for the study, significance of the study, scope of the study, methodology, objectives of the study and the chapter scheme. The second chapter provides a critical review of the literature. The third chapter explains the methodology, which includes hypotheses, data sources and tools and techniques used. The fourth chapter covers the results and related discussions that include three key sections, viz. Factors influencing organized apparel retail evolution in India, Comparative analysis and Growth implementation strategy: A Case study. The fifth chapter dwells on the summary and conclusions of the study. The sixth chapter contains the bibliography and the seventh chapter comprises the appendices.