A study of big data retail business analytics and its impact on customer acquisition and retention in Indian retailing An empirical analysis

dc.contributor.guide	Prasad, R Siva Rama
dc.coverage.spatial	Commerce and Management Studies
dc.creator.researcher	Chowdary, A L V Raghava
dc.date.accessioned	2020-04-04T01:40:27Z
dc.date.available	2020-04-04T01:40:27Z
dc.date.awarded	n.d.
dc.date.completed	2016
dc.date.registered	n.d.
dc.description.abstract	none
dc.description.note	references p. 220-238
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	308 p.
dc.identifier.uri	http://hdl.handle.net/10603/287695
dc.language	English
dc.publisher.institution	Department of Commerce and Management Studies
dc.publisher.place	Guntur
dc.publisher.university	Acharya Nagarjuna University
dc.relation	no. of references 175
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Concept of shopping
dc.subject.keyword	Customer acquisition
dc.subject.keyword	Data retail business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Global transformation
dc.subject.keyword	Indian retail industry
dc.subject.keyword	Indian retailing
dc.subject.keyword	Indian retail market
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A study of big data retail business analytics and its impact on customer acquisition and retention in Indian retailing An empirical analysis
dc.title.alternative	-
dc.type.degree	Ph.D.