Study of impact of media type and media context on advertising effectiveness  measuring returns on marketing investment ROMI

dc.contributor.guide	Bhasin, H J
dc.coverage.spatial
dc.creator.researcher	Pawar, Jyoti Jitendra
dc.date.accessioned	2023-12-22T06:15:38Z
dc.date.available	2023-12-22T06:15:38Z
dc.date.awarded	2023
dc.date.completed	2022
dc.date.registered	2014
dc.description.abstract	File attached newline
dc.description.note	Location - Knowledge Resource Centre, Kalina
dc.format.accompanyingmaterial	CD
dc.format.dimensions	30*21
dc.format.extent	xix, 226p
dc.identifier.uri	http://hdl.handle.net/10603/532584
dc.language	English
dc.publisher.institution	Management, Lala Lajpatrai Institute Of Management,
dc.publisher.place	Mumbai
dc.publisher.university	University of Mumbai
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertising effectiveness
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Media context
dc.subject.keyword	Media type
dc.subject.keyword	Returns on Marketing Investment ( ROMI )
dc.subject.keyword	Social Sciences
dc.title	Study of impact of media type and media context on advertising effectiveness measuring returns on marketing investment ROMI
dc.title.alternative
dc.type.degree	Ph.D.