Impact of cause related marketing a study of customer behaviour towards select fmcg brands in india

dc.contributor.guide	Dr. Abdul Azeem and Fr. T. Narayana Reddy
dc.coverage.spatial	Management
dc.creator.researcher	Nagaraja Pandukuri
dc.date.accessioned	2020-03-30T12:03:22Z
dc.date.available	2020-03-30T12:03:22Z
dc.date.awarded	22-10-2019
dc.date.completed	20-02-2019
dc.date.registered	02-04-2015
dc.description.abstract	No newline
dc.description.note	SummaryandConclusion-177-196, References 197-219
dc.format.accompanyingmaterial	None
dc.format.dimensions	---
dc.format.extent	xviii, 219, P
dc.identifier.uri	http://hdl.handle.net/10603/286645
dc.language	English
dc.publisher.institution	Department of Management Sciences
dc.publisher.place	Anantapuram
dc.publisher.university	Jawaharlal Nehru Technological University, Anantapuram
dc.relation	No. of References -291
dc.rights	university
dc.source.university	University
dc.subject.keyword	Arts and Humanities,Arts and Recreation,Humanities Multidisciplinary
dc.title	Impact of cause related marketing a study of customer behaviour towards select fmcg brands in india
dc.title.alternative
dc.type.degree	Ph.D.