A consumer centric study on adoption and challenges and security issues of e banking in India

Abstract

newlineThe study is meticulously targeting and focusing on developing of the basic theoretical structure along with the practical justification and logic to explore the field of e banking from customer point of view. The researcher planned work on the framework of consumer behaviour and electronic banking. Therefore, the primary purpose of the study is to analyse adoption challenges and security issues which a consumer faces while using various e-banking products and services. The study also examines the relationship between demographic factor and e- Banking adoption and Non adoption. A total eight demographic factors are identified which are: Age, Sex, Marital Status, Educational Qualification, Income, Public and Private Banks, collects the dependable primary data, structured questionnaire has been cautiously chalked out to highlight the prevailing banking practices, the application of e-Banking Technology, its distinguished products and services. newline newline