Impact and Evaluation of Drivers of Competitive Advantage A Corporate Social Responsibility Perspective

Abstract

currently valued at $450 billion and is expected to reach $640 billions by 2015. newlineCurrently, the organized retail constitutes around 9% of the total retail sector and may touch 16% newlineby 2011-12. Government of India study besides many others on the effect of organized retailing newlineon traditional retailers (pop-n-mom / Kiranas / Nukkad stores) have revealed that pop-nmom/ newlineKirana stores experienced a decline in business volume and profits especially in the newlinevicinity of organized retailing outlets though the impact may weaken over time. newlineASSOCHAM study has also suggested that mall culture has not been able to penetrate as per the newlineexpectations. At present, limited research on retailing has been reported in India. Keeping in newlineview the increasing importance of organized retail and its penetration in select product category newline(food, grocery, FMCG and apparels) a preliminary study examine demographic profile of newlinecustomers and impact of organized retail on Kiranas establishments was carried out in Jammu. newlineWhile Jammu has yet to feel the impact of organized retail yet some tremors felt in this study are newlinereported and discussed in this paper. newlineMs. Sonia (2012) summarized in their paper that Ethics in the retailing sector has some certain newlinecritical issues. Retailers may use certain ethical standards which help them in decision making. newlineThe aim of this paper is to investigate the ethical practices of retailers, the ethical beliefs of the newlineretail sales force and also provides detailed information about the growth of retailing newlineindustry in India. It examines the growing awareness and brand consciousness among people newlineacross different socio-economic classes in India and how the urban and semi-urban retail markets newlineare witnessing significant growth. The paper includes growth of the retail sector in India recent newlinetrends strategies, strength and opportunities of retail stores, retail. This paper wraps up with newlinea scenario of the likely impact of the entry of global players into the Indian retailing industry. It newlinealso highlights the challenges faced by the in