Role of customer engagement and brand trust on brand loyalty in apparel brand relationships

dc.contributor.guide	Seranmadevi, R
dc.coverage.spatial
dc.creator.researcher	Gajalakshmi, N S
dc.date.accessioned	2025-08-29T05:18:02Z
dc.date.available	2025-08-29T05:18:02Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2019
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	A4
dc.format.extent	xiii, 208p.;
dc.identifier.researcherid	0009-0001-7890-753X
dc.identifier.uri	http://hdl.handle.net/10603/660076
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Bangalore
dc.publisher.university	CHRIST University
dc.relation	130
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Loyalty,
dc.subject.keyword	Brand Trust,
dc.subject.keyword	Customer Engagement,
dc.subject.keyword	Customer Innovativeness,
dc.subject.keyword	Economics and Business
dc.subject.keyword	Involvement,
dc.subject.keyword	Management
dc.subject.keyword	Personality Traits,
dc.subject.keyword	Social Sciences
dc.title	Role of customer engagement and brand trust on brand loyalty in apparel brand relationships
dc.title.alternative
dc.type.degree	Ph.D.