Effectiveness of advertisement a study of soft drinks in Bangalore city

dc.contributor.guide	Lakshman, U. N.
dc.coverage.spatial
dc.creator.researcher	Ravindra, R.
dc.date.accessioned	2016-02-29T05:59:09Z
dc.date.available	2016-02-29T05:59:09Z
dc.date.awarded
dc.date.completed	2006
dc.date.registered
dc.description.abstract	newline newline newline newline newline newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/73391
dc.language	English
dc.publisher.institution	Department of Studies in Commerce
dc.publisher.place	Mysore
dc.publisher.university	University of Mysore
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement and communication models
dc.subject.keyword	Advertisements of Bangalore
dc.subject.keyword	Celebrity endorsement
dc.subject.keyword	Purchase advertisement
dc.subject.keyword	Soft drinks industry
dc.title	Effectiveness of advertisement a study of soft drinks in Bangalore city
dc.title.alternative
dc.type.degree	Ph.D.