Business level strategy: an empirical study of differentiation and cost leadership strategies in small and medium retail business

dc.contributor.guide	Govindarajalu, S	en_US
dc.coverage.spatial	Business strategies	en_US
dc.creator.researcher	Somalingam, A	en_US
dc.date.accessioned	2015-10-09T11:59:45Z
dc.date.available	2015-10-09T11:59:45Z
dc.date.awarded	n.d.	en_US
dc.date.completed	2011	en_US
dc.date.issued	2015-10-09
dc.date.registered	n.d.	en_US
dc.description.abstract	Abstract available	en_US
dc.description.note	Abbreviations p.xv-xvii, appendix p.226-280	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions	-	en_US
dc.format.extent	i-xix,1-280	en_US
dc.identifier.uri	http://hdl.handle.net/10603/50647
dc.language	English	en_US
dc.publisher.institution	Department of Management Studies	en_US
dc.publisher.place	Kanchipuram	en_US
dc.publisher.university	Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya	en_US
dc.relation	Bibliography p.202-225	en_US
dc.rights	university	en_US
dc.source.university	University	en_US
dc.subject.keyword	Business strategy, leadership, retail business	en_US
dc.title	Business level strategy: an empirical study of differentiation and cost leadership strategies in small and medium retail business	en_US
dc.type.degree	Ph.D.	en_US