Effectiveness of celebrity endorsements amongst consumers a study of selected type of celebrity endorsers

Thumbnail Image

Files

01_title page.pdf (19.35 KB)
 02_declaration.pdf (20 KB)
 03_certificate.pdf (22.15 KB)
 04_acknowledgement.pdf (55.23 KB)
 05_table of contents.pdf (262.6 KB)

Date

item.page.authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Abstract not available

Description

Keywords

Citation

URI

http://hdl.handle.net/10603/75538

Collections

Department of Business Management

item.page.endorsement

item.page.review

item.page.supplemented

item.page.referenced