A study on customer perception and satisfaction towards service quality with special reference to durable goods in tiruchirappalli district

Abstract

The present-day market situation in India is highly competitive across all newlinethe product segments. With the continuous evolution in the demographics and newlinepsychographics of the target consumers, the competitive market situation is newlinebecoming more and more complex. The ever-changing customer preferences, newlinerising consumerism, new entrants in the market, and continuously evolving newlinetechnological innovations resulting in product differentiations in the short run newlinewhich further resulting in shortest life cycles for durables particularly and also newlinefor other lifestyle products are adding new dimensions to already complex newlinesituations. The market situation and its outcome are becoming increasingly newlineuncertain. In light of this scenario, the organization is becoming more and more newlinedesperate to hold the customers, to retain the market share, and survival in this newlinemarket industryThe present-day market situation in India is highly competitive across all newlinethe product segments. With the continuous evolution in the demographics and newlinepsychographics of the target consumers, the competitive market situation is newlinebecoming more and more complex. The ever-changing customer preferences, newlinerising consumerism, new entrants in the market, and continuously evolving newlinetechnological innovations resulting in product differentiations in the short run newlinewhich further resulting in shortest life cycles for durables particularly and also newlinefor other lifestyle products are adding new dimensions to already complex newlinesituations. The market situation and its outcome are becoming increasingly newlineuncertain. In light of this scenario, the organization is becoming more and more newlinedesperate to hold the customers, to retain the market share, and survival in this newlinemarket industry newline