Decision Support System Use To Increase Sales Through Performance Indicators In Pharmaceutical Industry

Abstract

newline Decision Support System Use to increase sales through performance Indicators in Pharmaceutical Industryquot newlinequotIn todays scenario the dream of any CEO of Pharmaceutical Organization is to double the sales growth in the shortest available time In early 1990s the sales and marketing professionals were facing challenges in understanding the couple of parameters like Current Market share Targeting high potential markets for their respective portfolio The organizations had few established products which were facing threat of coming off patent and simultaneously they had a challenge to face fierce competition with the newer product range So in this case the organization was looking forward to some sort of Technological based approach which may help them to sell their products The marketing department need to align their campaigns and strategy training needs to ensure right implementation of the same through field executives and production needs to the make the products available at right time with desired quantity The problem was not with attaining this data but unfortunately it lay in turning the above mentioned data into correct information so as to better understand the ongoing market pattern our own strategies and right execution by sales force to hit the required sales numbersquot newlinequotThe objective of the research is to understand the importance of Performance Indicators which can boost the Sales of any Pharmaceutical Organization by using Decision Support System as a helping tool. The main objective of the study was to understand the perspective of each stakeholder with respect to DSS To briefly describe the key elements Knowledge Bank DBMS HRM and Marketing Campaign To assess the Contribution of the Key Elements in Decision Making to determine the relation between DSS and Performance of the organization resulting in increase in salesquot newlinequotThe enhanced capabilities of the Right Decision support System have streamlined data collection and analysis which in turn help any pharmaceutical organization to take better