Impact of literature for advertising effectiveness in the visual media a study

dc.contributor.guide	Das, V Mukunda	en_US
dc.coverage.spatial	Management studies	en_US
dc.creator.researcher	Sreedharan, N V	en_US
dc.date.accessioned	2014-08-07T11:15:58Z
dc.date.available	2014-08-07T11:15:58Z
dc.date.awarded	19/06/2009	en_US
dc.date.completed	22/08/2007	en_US
dc.date.issued	2014-08-07
dc.date.registered	15/04/2003	en_US
dc.description.abstract	newline	en_US
dc.description.note	Bibliography p. 265-277, Appendices p. i-lix, Index p. lx-lxvii	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions		en_US
dc.format.extent	xxviii, 277p, lxvii	en_US
dc.identifier.uri	http://hdl.handle.net/10603/22480
dc.language	English	en_US
dc.publisher.institution	Rajagiri College of Social Sciences	en_US
dc.publisher.place	Kottayam	en_US
dc.publisher.university	Mahatma Gandhi University	en_US
dc.relation		en_US
dc.rights	university	en_US
dc.source.university	University	en_US
dc.subject.keyword	Advertising	en_US
dc.subject.keyword	Archetypes	en_US
dc.subject.keyword	Brand awareness	en_US
dc.subject.keyword	Metaphor	en_US
dc.subject.keyword	Visual media	en_US
dc.title	Impact of literature for advertising effectiveness in the visual media a study	en_US
dc.title.alternative		en_US
dc.type.degree	Ph.D.	en_US