Brand positioning of automotive lubricants of psus for four wheeler segment

dc.contributor.guide	Neeraj Anand and Jain, Arvind Kumar
dc.coverage.spatial	Marketing management
dc.creator.researcher	Srivastava, Gautam
dc.date.accessioned	2017-03-08T12:31:53Z
dc.date.available	2017-03-08T12:31:53Z
dc.date.awarded	n.d.
dc.date.completed	2015
dc.date.registered	n.d.
dc.description.abstract	None
dc.description.note	References p.201-215 and appendix given
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	215p.
dc.identifier.uri	http://hdl.handle.net/10603/139740
dc.language	English
dc.publisher.institution	Department of Marketing Management
dc.publisher.place	Dehradun
dc.publisher.university	University of Petroleum and Energy Studies (UPES)
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Automotive
dc.subject.keyword	Four wheeler segment
dc.subject.keyword	Lubricants
dc.title	Brand positioning of automotive lubricants of psus for four wheeler segment
dc.title.alternative	-
dc.type.degree	Ph.D.