A study on effectiveness of FMCGs advertisement with special reference to Tamilnadu

dc.contributor.guide	Senthil Kumar, S.
dc.coverage.spatial	Management Sciences
dc.creator.researcher	Nithya, A.
dc.date.accessioned	2017-03-16T07:22:55Z
dc.date.available	2017-03-16T07:22:55Z
dc.date.awarded	n.d.
dc.date.completed	november, 2015
dc.date.registered	n.d.
dc.description.abstract	Abstract available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	xix, 147p.
dc.identifier.uri	http://hdl.handle.net/10603/140318
dc.language	English
dc.publisher.institution	Faculty of Management Sciences
dc.publisher.place	Chennai
dc.publisher.university	Anna University
dc.relation	137-145
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement
dc.subject.keyword	Broadcast
dc.subject.keyword	Celebrity
dc.subject.keyword	Effectiveness
dc.subject.keyword	Surrogate
dc.title	A study on effectiveness of FMCGs advertisement with special reference to Tamilnadu
dc.title.alternative
dc.type.degree	Ph.D.