A study on customised visual image representation from the target group effective social awareness communication ln Indian Context

Abstract

The thesis is a qualitative attempt to investigate varied information components (emphasizing human image representation) and their layout patterns in social awareness campaign posters from an artist researcher s understanding of visual communication point of view. Visual communication enriches through presentation in combination of visuals and text, and their varied combinations. Users acceptance relevance specifically concerns when a poster is supported by the visuals depict through photographs of human endorsement of a service theme and product for promotion, and thus a poster presentation of a message gets a desired acceptance newline