A STUDY OF IMPACT OF VISUAL INNOVATIONS IN PRINT MEDIA ADVERTISING

Abstract

newline This research study is an attempt to measure the impact of differences in the degree or intensity levels of Advertising Innovations made by Ad agencies on Communication-Effect and consequent consumer / advertisement reader s behavior / branding of the product. By this study, the researcher wanted to resolve a query regarding the active role of Impact of Visual Innovations element in Print Media Advertising. In fact, this was to relate the influence of Advertising Innovations on Ad agencies, Product sellers and Purchase Behaviour of consumers. newline This study is actually aimed at finding out the relevance of innovations in printed advertisements for the brand and their advertisers and along with that the newspapers in which the advertisements are published. It aims at judging the effectiveness of these advertisements as compared to the other advertisements which are not using any innovations on the basis of various parameters decided by the researcher which can explain effect on the consumers very well. As very less research has been done on this topic despite of being very important for the advertisers, this thesis will hold its own prime importance for the researchers, advertising experts and the advertisers and brand managers of various brands who are ready to invest in such advertisements but do not know the outcome. And until you are sure of the outcome of any investment done on advertising you should not invest on it that s the rule of the game. newline In this backdrop the researcher has been prompted to do research on the topic A study of Impact of Visual Innovations In Print Media Advertising newlineThe present study aims to achieve the following objectives by considering the main objective as whether the advertisements using innovations are more impactful than the normal advertisements or not and to measure the level of impact of innovative d