Corporate communication vis à vis Human resource development in indian context

Abstract

The urge to communicate is natural and fundamental to the human species. Primitive men used body language to communicate their thoughts and feelings. The story of man s emergence from a state of ignorance to a state of understanding is the story of his urge to communicate. newline newlineHuman being picked up the stimulus from his environment and formulated a message in a code which he devised and perfected from time to time. He responded to the stimulus himself or in co-operation with others. Man s struggle with his environment brought to his vital knowledge. Application of this knowledge gave him technology. Further, the development of technology led to the growth of organized societies. Thus, man engaged himself in the task of setting up an organization. newline newlineAn organization consists of a number of people and it involves inter-dependence. A business organization aims at reaching the desired target of productivity. This goal can be achieved by interchanging of information among the concerned people. Corporate communication activities are internal and external. Internal activities in corporate involves planning, directing, controlling and motivating the employees. newline newline newlineEffective corporate communication promotes spirit of understanding among the employees, employers and supervisors. This will not only help to get better returns but will also bring job satisfaction among the employees in the corporate sector. newline newlineNow-a-days there is a need for effective communication to face competition in the market. The human resource should have good communication skills to communicate effectively to the customers through sales letters, advertising and publicity, event management, product launches etc. The employees should also be well informed to handle or adapt to technological changes. newline newline