Brand personality and consumer congruity implication for advertising strategies

Simple item page
dc.contributor.guideBilal Mustafa Khan
dc.coverage.spatial182p.
dc.creator.researcherReshma Farhat.
dc.date.accessioned2017-11-30T06:13:34Z
dc.date.available2017-11-30T06:13:34Z
dc.date.awardedn.d.
dc.date.completed2013
dc.date.registeredn.d.
dc.format.accompanyingmaterialDVD
dc.format.extent182p.
dc.identifier.urihttp://hdl.handle.net/10603/183154
dc.languageEnglish
dc.publisher.institutionDepartment of Business Administration
dc.publisher.placeAligarh
dc.publisher.universityAligarh Muslim University
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordBusiness Administration
dc.titleBrand personality and consumer congruity implication for advertising strategies
dc.type.degreePh.D.

Files

Original bundle

Now showing 1 - 5 of 13
Thumbnail Image
Name:
00 title_page.pdf
Size:
107.71 KB
Format:
Adobe Portable Document Format
Description:
Attached File
Download
Thumbnail Image
Name:
01certificate.pdf
Size:
43.65 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
02 acknowledgment.pdf
Size:
208.22 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
04 contents.pdf
Size:
321.75 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
05 list of tables.pdf
Size:
103.54 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.79 KB
Format:
Plain Text
Description:
Download

Collections

Department of Business Administration