To study the impact of ingredient branding on the host brand

dc.contributor.guide	Singh, Rajendra
dc.coverage.spatial	Management
dc.creator.researcher	Tiwari, Kavita
dc.date.accessioned	2019-04-04T10:33:10Z
dc.date.available	2019-04-04T10:33:10Z
dc.date.awarded	n.d.
dc.date.completed	2012
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	xiii, 305p.
dc.identifier.uri	http://hdl.handle.net/10603/236810
dc.language	English
dc.publisher.institution	Institute of Management Studies
dc.publisher.place	Indore
dc.publisher.university	Devi Ahilya Vishwavidyalaya
dc.relation	206-212
dc.rights	university
dc.source.university	University
dc.subject.keyword	Corporateimage
dc.subject.keyword	Ingredientbranding
dc.subject.keyword	Techron
dc.title	To study the impact of ingredient branding on the host brand
dc.title.alternative
dc.type.degree	Ph.D.