A Study of the influence of Brand Personality Dimensions on Purchase Intentions of Customers of Passenger Cars Scale Development and Validation

dc.contributor.guide	Ravi,Kumar V V
dc.coverage.spatial
dc.creator.researcher	Khurana, Anil
dc.date.accessioned	2022-04-04T12:46:27Z
dc.date.available	2022-04-04T12:46:27Z
dc.date.awarded	2021
dc.date.completed	2021
dc.date.registered	2017
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/371919
dc.language	English
dc.publisher.institution	Faculty of Management
dc.publisher.place	Pune
dc.publisher.university	Symbiosis International University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Personality
dc.subject.keyword	Consumer Behavior
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.subject.keyword	Society of Indian Automobiles Manufacturer
dc.title	A Study of the influence of Brand Personality Dimensions on Purchase Intentions of Customers of Passenger Cars Scale Development and Validation
dc.title.alternative
dc.type.degree	Ph.D.