Impact of Brand Anthropomorphism on Audience Attitude A Cross Media Investigation

dc.contributor.guide	Khandelwal, Utkal and Bajpai, Naval
dc.coverage.spatial
dc.creator.researcher	Agrawal, Shivani
dc.date.accessioned	2021-12-28T05:57:27Z
dc.date.available	2021-12-28T05:57:27Z
dc.date.awarded	2021
dc.date.completed	2021
dc.date.registered	2016
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions
dc.format.extent	xiii+138p.
dc.identifier.uri	http://hdl.handle.net/10603/352954
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Mathura
dc.publisher.university	GLA University
dc.relation
dc.rights	self
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Impact of Brand Anthropomorphism on Audience Attitude A Cross Media Investigation
dc.title.alternative
dc.type.degree	Ph.D.