Sports Celebrity Endorsement in Positioning of Brand for Measuring Purchase Intention of Customers

dc.contributor.guide	Sudhakar, Bushan. D.
dc.coverage.spatial
dc.creator.researcher	Malik, Abdullah
dc.date.accessioned	2018-12-21T08:53:21Z
dc.date.available	2018-12-21T08:53:21Z
dc.date.awarded
dc.date.completed	2016
dc.date.registered	31/08/2012
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	xiv, 154p.
dc.identifier.uri	http://hdl.handle.net/10603/224030
dc.language	English
dc.publisher.institution	Department of International Business
dc.publisher.place	Pondicherry
dc.publisher.university	Pondicherry University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences,Economics and Business,Management
dc.subject.keyword	Brand
dc.subject.keyword	Brand Positioning
dc.subject.keyword	Sports Celebrity Endorsement
dc.subject.keyword	Purchase Intention
dc.title	Sports Celebrity Endorsement in Positioning of Brand for Measuring Purchase Intention of Customers
dc.title.alternative
dc.type.degree	Ph.D.